Klarna, founded in Stockholm in 2005, is one of Europe's fastest growing companies. They offer safe and easy-to-use payment solutions for online merchants. What really makes Klarna unique, is their concept of the “after delivery payment”— which lets buyers receive the items they ordered, before payment is due. Because of this, Klarna is a solution for all the things that make buying online stressful: the passwords and card info, not knowing if you’ll like what you get or how easy it will be to return. Klarna’s buying concept frees shoppers from all these hassles. But since it’s a new model, the CEO needed a way of sharing that story with the world.
We created a keynote for him that meant to feel visionary, freeing, futuristic and tangible—all while managing to capture the impactful statistics necessary for selling business-minded owners on trusting a new kind of payment.
My role: Visual Style (setting look and feel) Storyboarding Production