Big data. Even the name sounds unsexy and inhuman, right? Well Teradata sees things differently. In a world where we businesses have accessto human data, machine data, business data and interaction-generated data, big data is the key to unlocking the kind of insights that lead to game changing wins for companies. But if they can’t find the customer and business insights within their data, that point is moot.
Teradata wanted to flip the script on boring big data and paint a business potential story—with them as the lynchpin. By creating a story that felt more relatable, they could get potential clients excited about what big data—and working with them—could actually mean for the success of their companies.
My role: Visual Style (setting look and feel) Storyboarding Production